Alani Nu vs Monster · Bay Area shelf head-to-head
Alani Nu and Monster, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Monster carries more Brand PowerMonster is in more Bay Area grocersMonster fields the deeper lineup
Alani Nu
Monster
24
brand power
33
9
products
16
1
categories
1
3
grocers
4
14.3¢
price per fl oz
16.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alani Nu▭ Monster
Distribution · 30% of score13·17
A
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score53·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alani Nu
no top category Monster doesn’t also play in.
only Monster
no top category Alani Nu doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alani Nu · 1
only Monster · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alani Nu · Monster
