Always vs Flo · Bay Area shelf head-to-head
Always and Flo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Flo carries more Brand PowerFlo is in more Bay Area grocersFlo fields the deeper lineupFlo sits further up the premium end
Always
Flo
15
brand power
25
2
products
5
1
categories
2
1
subcategories
3
1
grocers
3
$15.54
avg price
$8.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Always▭ Flo
Distribution · 30% of score4·13
A
F
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score15·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Always
no top category Flo doesn’t also play in.
only Flo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Always · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Always · Flo
