Always vs Hempress · Bay Area shelf head-to-head
Always and Hempress, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hempress sits further up the premium end
Always
Hempress
15
brand power
19
2
products
3
1
categories
2
1
grocers
1
$15.54
avg price
$5.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Always▭ Hempress
Distribution · 30% of score4·4
A
H
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score15·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Always
no top category Hempress doesn’t also play in.
only Hempress
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Always · 1
only Hempress · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Always · Hempress
