Always vs Natracare · Bay Area shelf head-to-head
Always and Natracare, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Natracare carries more Brand PowerNatracare is in more Bay Area grocersNatracare fields the deeper lineupNatracare sits further up the premium end
Always
Natracare
15
brand power
54
2
products
11
1
categories
1
1
subcategories
3
1
grocers
5
$15.54
avg price
$10.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Always▭ Natracare
Distribution · 30% of score4·21
A
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Always
no top category Natracare doesn’t also play in.
only Natracare
no top category Always doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Always · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Always · Natracare
