Amish Country vs Orville Redenbacher · Bay Area shelf head-to-head
Amish Country and Orville Redenbacher, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Orville Redenbacher carries more Brand PowerOrville Redenbacher is in more Bay Area grocersAmish Country fields the deeper lineupOrville Redenbacher sits further up the premium end
Amish Country
Orville Redenbacher
24
brand power
33
16
products
13
3
categories
2
4
grocers
9
13.4¢
price per oz
44.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Amish Country▭ Orville Redenbacher
Distribution · 30% of score17·38
A
carried in 4 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Amish Country
only Orville Redenbacher
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Amish Country · 2
only Orville Redenbacher · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Amish Country · Orville Redenbacher
