Amy E's Bakery vs Nelly's Organics · Bay Area shelf head-to-head
Amy E's Bakery and Nelly's Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nelly's Organics carries more Brand PowerNelly's Organics is in more Bay Area grocers
Amy E's Bakery
Nelly's Organics
18
brand power
28
5
products
6
3
categories
3
4
subcategories
3
1
grocers
9
$1.42
price per oz
$1.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Amy E's Bakery▭ Nelly's Organics
Distribution · 30% of score4·38
A
carried in 1 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Amy E's Bakery
only Nelly's Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Amy E's Bakery · 0
no exclusive doors — everywhere Amy E's Bakery is, Nelly's Organics is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Amy E's Bakery · Nelly's Organics