Angie's Boomchickapop vs Belles Popcorn · Bay Area shelf head-to-head
Angie's Boomchickapop and Belles Popcorn, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Angie's Boomchickapop carries more Brand PowerAngie's Boomchickapop is in more Bay Area grocersAngie's Boomchickapop fields the deeper lineup
Angie's Boomchickapop
Belles Popcorn
35
brand power
7
8
products
2
1
categories
1
13
grocers
2
$4.89
avg price
$8.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Angie's Boomchickapop▭ Belles Popcorn
Distribution · 30% of score54·8
B
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Angie's Boomchickapop
no top category Belles Popcorn doesn’t also play in.
only Belles Popcorn
no top category Angie's Boomchickapop doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Angie's Boomchickapop · Belles Popcorn