Angie's Boomchickapop vs Popcorn Indiana · Bay Area shelf head-to-head
Angie's Boomchickapop and Popcorn Indiana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Angie's Boomchickapop carries more Brand PowerAngie's Boomchickapop is in more Bay Area grocersAngie's Boomchickapop fields the deeper lineup
Angie's Boomchickapop
Popcorn Indiana
35
brand power
0
8
products
3
1
categories
1
13
grocers
2
$4.89
avg price
$5.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Angie's Boomchickapop▭ Popcorn Indiana
Distribution · 30% of score54·8
P
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Angie's Boomchickapop
no top category Popcorn Indiana doesn’t also play in.
only Popcorn Indiana
no top category Angie's Boomchickapop doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Angie's Boomchickapop · Popcorn Indiana