Aquafina vs Path Water · Bay Area shelf head-to-head
Aquafina and Path Water, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Path Water carries more Brand PowerPath Water is in more Bay Area grocersPath Water sits further up the premium end
Aquafina
Path Water
11
brand power
20
3
products
3
1
categories
1
2
subcategories
2
5
grocers
9
8.1¢
price per fl oz
17.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Aquafina▭ Path Water
Distribution · 30% of score21·38
A
P
carried in 5 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score22·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Aquafina
no top category Path Water doesn’t also play in.
only Path Water
no top category Aquafina doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Aquafina · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Aquafina · Path Water