Aquafina vs Penta · Bay Area shelf head-to-head
Aquafina and Penta, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Penta is in more Bay Area grocersPenta sits further up the premium end
Aquafina
Penta
11
brand power
15
3
products
2
1
categories
1
2
subcategories
1
5
grocers
6
8.1¢
price per fl oz
12.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Aquafina▭ Penta
Distribution · 30% of score21·25
A
P
carried in 5 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score22·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Aquafina
no top category Penta doesn’t also play in.
only Penta
no top category Aquafina doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Aquafina · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Aquafina · Penta