AURORA vs Chelan Beauty · Bay Area shelf head-to-head
AURORA and Chelan Beauty, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
AURORA carries more Brand PowerAURORA is in more Bay Area grocers
AURORA
Chelan Beauty
18
brand power
11
5
products
3
2
categories
1
5
subcategories
3
2
grocers
1
$15.55
avg price
$18.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ AURORA▭ Chelan Beauty
Distribution · 30% of score8·4
A
C
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score34·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only AURORA
only Chelan Beauty
no top category AURORA doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only AURORA · 2
only Chelan Beauty · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: AURORA · Chelan Beauty