Böd Bar vs Truvani · Bay Area shelf head-to-head
Böd Bar and Truvani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Truvani carries more Brand PowerTruvani is in more Bay Area grocersTruvani fields the deeper lineupTruvani sits further up the premium end
Böd Bar
Truvani
13
brand power
35
3
products
12
2
categories
2
1
grocers
4
$3.69
avg price
$4.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Böd Bar▭ Truvani
Distribution · 30% of score4·17
B
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Böd Bar
only Truvani
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Böd Bar · 0
no exclusive doors — everywhere Böd Bar is, Truvani is too.
only Truvani · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Böd Bar · Truvani
