Bacstrom Import Co. vs The Casa Market · Bay Area shelf head-to-head
Bacstrom Import Co. and The Casa Market, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Casa Market carries more Brand PowerThe Casa Market fields the deeper lineupBacstrom Import Co. sits further up the premium end
Bacstrom Import Co.
The Casa Market
15
brand power
32
3
products
27
2
categories
2
1
grocers
1
$26.79
avg price
$12.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bacstrom Import Co.▭ The Casa Market
Distribution · 30% of score4·4
B
T
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score22·89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bacstrom Import Co.
only The Casa Market
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bacstrom Import Co. · 1
only The Casa Market · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bacstrom Import Co. · The Casa Market
