Bang Energy vs Ghost · Bay Area shelf head-to-head
Bang Energy and Ghost, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ghost carries more Brand PowerGhost is in more Bay Area grocersGhost fields the deeper lineup
Bang Energy
Ghost
19
brand power
27
4
products
12
1
categories
2
2
grocers
5
$3.89
avg price
$6.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bang Energy▭ Ghost
Distribution · 30% of score8·21
B
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bang Energy
no top category Ghost doesn’t also play in.
only Ghost
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bang Energy · 0
no exclusive doors — everywhere Bang Energy is, Ghost is too.
only Ghost · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bang Energy · Ghost