Barbara's vs Kashi · Bay Area shelf head-to-head
Barbara's and Kashi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kashi carries more Brand PowerBarbara's is in more Bay Area grocersKashi fields the deeper lineup
Barbara's
Kashi
34
brand power
42
9
products
24
2
categories
2
16
grocers
13
75.0¢
price per oz
62.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Barbara's▭ Kashi
Distribution · 30% of score67·54
B
carried in 16 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score53·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Barbara's
only Kashi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Barbara's · 4
both sides measured by the same instruments on the same shelves · see each brand’s full page: Barbara's · Kashi