Barefoot Coffee vs Death Wish Coffee · Bay Area shelf head-to-head
Barefoot Coffee and Death Wish Coffee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Death Wish Coffee carries more Brand PowerDeath Wish Coffee is in more Bay Area grocersDeath Wish Coffee fields the deeper lineup
Barefoot Coffee
Death Wish Coffee
9
brand power
23
2
products
10
1
categories
1
2
subcategories
4
1
grocers
4
$19.49
avg price
$13.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Barefoot Coffee▭ Death Wish Coffee
Distribution · 30% of score4·17
B
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Barefoot Coffee
no top category Death Wish Coffee doesn’t also play in.
only Death Wish Coffee
no top category Barefoot Coffee doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Barefoot Coffee · 0
no exclusive doors — everywhere Barefoot Coffee is, Death Wish Coffee is too.
only Death Wish Coffee · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: Barefoot Coffee · Death Wish Coffee