Barney Butter vs Riverview · Bay Area shelf head-to-head
Barney Butter and Riverview, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Barney Butter is in more Bay Area grocersBarney Butter sits further up the premium end
Barney Butter
Riverview
30
brand power
29
10
products
8
1
categories
2
2
subcategories
2
8
grocers
4
$1.32
price per oz
$1.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Barney Butter▭ Riverview
Distribution · 30% of score33·17
R
carried in 8 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Barney Butter
no top category Riverview doesn’t also play in.
only Riverview
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Barney Butter · 6
only Riverview · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Barney Butter · Riverview
