Barq's vs Ibc · Bay Area shelf head-to-head
Barq's and Ibc, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ibc is in more Bay Area grocersIbc sits further up the premium end
Barq's
Ibc
9
brand power
11
2
products
4
1
categories
1
1
subcategories
3
2
grocers
3
5.5¢
price per fl oz
15.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Barq's▭ Ibc
Distribution · 30% of score8·13
B
I
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score15·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Barq's
no top category Ibc doesn’t also play in.
only Ibc
no top category Barq's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Barq's · 1
only Ibc · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Barq's · Ibc