Barq's vs River City · Bay Area shelf head-to-head
Barq's and River City, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
River City sits further up the premium end
Barq's
River City
9
brand power
11
2
products
2
1
categories
1
2
grocers
2
$7.96
avg price
$5.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Barq's▭ River City
Distribution · 30% of score8·8
B
R
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Barq's
no top category River City doesn’t also play in.
only River City
no top category Barq's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Barq's · 1
only River City · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Barq's · River City