Bear Naked vs Nutrail · Bay Area shelf head-to-head
Bear Naked and Nutrail, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nutrail carries more Brand PowerNutrail is in more Bay Area grocersNutrail fields the deeper lineupNutrail sits further up the premium end
Bear Naked
Nutrail
20
brand power
36
6
products
13
1
categories
1
7
grocers
10
74.6¢
price per oz
$1.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bear Naked▭ Nutrail
Distribution · 30% of score29·42
carried in 7 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bear Naked
no top category Nutrail doesn’t also play in.
only Nutrail
no top category Bear Naked doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bear Naked · 1
only Nutrail · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bear Naked · Nutrail
