Belles Popcorn vs Orville Redenbacher · Bay Area shelf head-to-head
Belles Popcorn and Orville Redenbacher, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Orville Redenbacher carries more Brand PowerOrville Redenbacher is in more Bay Area grocersOrville Redenbacher fields the deeper lineup
Belles Popcorn
Orville Redenbacher
7
brand power
33
2
products
13
1
categories
2
2
grocers
9
$8.19
avg price
$7.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Belles Popcorn▭ Orville Redenbacher
Distribution · 30% of score8·38
B
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Belles Popcorn
no top category Orville Redenbacher doesn’t also play in.
only Orville Redenbacher
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Belles Popcorn · 0
no exclusive doors — everywhere Belles Popcorn is, Orville Redenbacher is too.
only Orville Redenbacher · 7
both sides measured by the same instruments on the same shelves · see each brand’s full page: Belles Popcorn · Orville Redenbacher