Bell's vs Deschutes · Bay Area shelf head-to-head
Bell's and Deschutes, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Deschutes carries more Brand PowerBell's is in more Bay Area grocersDeschutes fields the deeper lineupBell's sits further up the premium end
Bell's
Deschutes
17
brand power
23
3
products
7
2
categories
2
2
subcategories
3
5
grocers
3
$7.26
avg price
$10.93
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bell's▭ Deschutes
Distribution · 30% of score21·13
B
D
carried in 5 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score22·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bell's
only Deschutes
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bell's · 3
only Deschutes · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bell's · Deschutes