Bero Brewing vs Sober Carpenter · Bay Area shelf head-to-head
Bero Brewing and Sober Carpenter, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sober Carpenter carries more Brand PowerSober Carpenter is in more Bay Area grocersSober Carpenter fields the deeper lineupSober Carpenter sits further up the premium end
Bero Brewing
Sober Carpenter
11
brand power
23
3
products
9
1
categories
2
1
grocers
3
19.8¢
price per fl oz
27.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bero Brewing▭ Sober Carpenter
Distribution · 30% of score4·13
B
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bero Brewing
no top category Sober Carpenter doesn’t also play in.
only Sober Carpenter
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bero Brewing · 1
only Sober Carpenter · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bero Brewing · Sober Carpenter
