Biotic Ferments vs De La Calle Tepache · Bay Area shelf head-to-head
Biotic Ferments and De La Calle Tepache, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
De La Calle Tepache is in more Bay Area grocersBiotic Ferments fields the deeper lineupBiotic Ferments sits further up the premium end
Biotic Ferments
De La Calle Tepache
34
brand power
35
11
products
7
2
categories
2
5
subcategories
2
9
grocers
10
33.8¢
price per fl oz
28.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Biotic Ferments▭ De La Calle Tepache
Distribution · 30% of score38·42
carried in 9 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Soda5 vs 2 SKUs
1% of shelf
only Biotic Ferments
no top category De La Calle Tepache doesn’t also play in.
only De La Calle Tepache
no top category Biotic Ferments doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Biotic Ferments · 4
only De La Calle Tepache · 5
both sides measured by the same instruments on the same shelves · see each brand’s full page: Biotic Ferments · De La Calle Tepache