Biotic Ferments vs Goodbelly · Bay Area shelf head-to-head
Biotic Ferments and Goodbelly, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Biotic Ferments carries more Brand PowerBiotic Ferments is in more Bay Area grocersBiotic Ferments fields the deeper lineupBiotic Ferments sits further up the premium end
Biotic Ferments
Goodbelly
34
brand power
23
11
products
5
2
categories
1
5
subcategories
1
9
grocers
6
33.8¢
price per fl oz
17.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Biotic Ferments▭ Goodbelly
Distribution · 30% of score38·25
carried in 9 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Biotic Ferments
only Goodbelly
no top category Biotic Ferments doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Biotic Ferments · 5
only Goodbelly · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Biotic Ferments · Goodbelly
