Bizzarro vs Salt Point · Bay Area shelf head-to-head
Bizzarro and Salt Point, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Salt Point carries more Brand PowerSalt Point is in more Bay Area grocersSalt Point fields the deeper lineup
Bizzarro
Salt Point
14
brand power
27
2
products
7
1
categories
3
1
grocers
2
$8.24
avg price
$10.70
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bizzarro▭ Salt Point
Distribution · 30% of score4·8
B
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bizzarro
no top category Salt Point doesn’t also play in.
only Salt Point
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bizzarro · 1
only Salt Point · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bizzarro · Salt Point