Bloom Nutrition vs Ghost · Bay Area shelf head-to-head
Bloom Nutrition and Ghost, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ghost is in more Bay Area grocersBloom Nutrition sits further up the premium end
Bloom Nutrition
Ghost
27
brand power
27
10
products
12
2
categories
2
4
grocers
5
30.0¢
price per fl oz
19.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bloom Nutrition▭ Ghost
Distribution · 30% of score17·21
B
carried in 4 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bloom Nutrition
only Ghost
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bloom Nutrition · 1
only Ghost · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bloom Nutrition · Ghost
