Bloom Nutrition vs Rockstar · Bay Area shelf head-to-head
Bloom Nutrition and Rockstar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rockstar is in more Bay Area grocersRockstar fields the deeper lineupBloom Nutrition sits further up the premium end
Bloom Nutrition
Rockstar
27
brand power
26
10
products
16
2
categories
1
4
grocers
7
30.0¢
price per fl oz
25.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bloom Nutrition▭ Rockstar
Distribution · 30% of score17·29
B
carried in 4 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bloom Nutrition
only Rockstar
no top category Bloom Nutrition doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bloom Nutrition · 1
only Rockstar · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bloom Nutrition · Rockstar
