Blue Bottle vs Cafés De Cuba · Bay Area shelf head-to-head
Blue Bottle and Cafés De Cuba, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Bottle carries more Brand PowerBlue Bottle is in more Bay Area grocersBlue Bottle fields the deeper lineupCafés De Cuba sits further up the premium end
Blue Bottle
Cafés De Cuba
39
brand power
9
10
products
2
1
categories
1
2
subcategories
1
16
grocers
1
$14.06
avg price
$24.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Bottle▭ Cafés De Cuba
Distribution · 30% of score67·4
C
carried in 16 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Bottle
no top category Cafés De Cuba doesn’t also play in.
only Cafés De Cuba
no top category Blue Bottle doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Bottle · Cafés De Cuba