Blue Henry vs Natural Delights · Bay Area shelf head-to-head
Blue Henry and Natural Delights, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Natural Delights is in more Bay Area grocersNatural Delights fields the deeper lineup
Blue Henry
Natural Delights
21
brand power
24
5
products
8
2
categories
2
2
subcategories
3
2
grocers
3
$12.77
avg price
$11.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Henry▭ Natural Delights
Distribution · 30% of score8·13
B
N
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score34·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Henry
only Natural Delights
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Blue Henry · 2
only Natural Delights · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Henry · Natural Delights