Blue Lotus Chai vs Soul · Bay Area shelf head-to-head
Blue Lotus Chai and Soul, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Lotus Chai is in more Bay Area grocersBlue Lotus Chai fields the deeper lineup
Blue Lotus Chai
Soul
10
brand power
7
6
products
2
1
categories
1
4
grocers
2
$19.33
avg price
$22.72
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Lotus Chai▭ Soul
Distribution · 30% of score17·8
B
S
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score39·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Lotus Chai
no top category Soul doesn’t also play in.
only Soul
no top category Blue Lotus Chai doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Blue Lotus Chai · 3
only Soul · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Lotus Chai · Soul