Bobba vs Inotea · Bay Area shelf head-to-head
Bobba and Inotea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bobba is in more Bay Area grocersBobba sits further up the premium end
Bobba
Inotea
14
brand power
14
4
products
5
1
categories
1
2
subcategories
1
3
grocers
1
45.2¢
price per fl oz
24.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bobba▭ Inotea
Distribution · 30% of score13·4
B
I
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score28·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bobba
no top category Inotea doesn’t also play in.
only Inotea
no top category Bobba doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bobba · 3
only Inotea · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bobba · Inotea
