Bodyarmor vs Coco5 · Bay Area shelf head-to-head
Bodyarmor and Coco5, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bodyarmor carries more Brand PowerBodyarmor is in more Bay Area grocersBodyarmor fields the deeper lineup
Bodyarmor
Coco5
43
brand power
16
18
products
4
1
categories
2
7
grocers
1
$4.51
avg price
$2.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bodyarmor▭ Coco5
Distribution · 30% of score29·4
B
C
carried in 7 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score78·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bodyarmor
no top category Coco5 doesn’t also play in.
only Coco5
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bodyarmor · 6
only Coco5 · 0
no exclusive doors — everywhere Coco5 is, Bodyarmor is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bodyarmor · Coco5
