Bonbon vs Microjoy · Bay Area shelf head-to-head
Bonbon and Microjoy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bonbon fields the deeper lineup
Bonbon
Microjoy
13
brand power
13
5
products
2
1
categories
1
3
subcategories
2
1
grocers
1
$8.59
avg price
$8.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bonbon▭ Microjoy
Distribution · 30% of score4·4
M
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bonbon
no top category Microjoy doesn’t also play in.
only Microjoy
no top category Bonbon doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bonbon · 1
only Microjoy · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bonbon · Microjoy