Lining them up…
Bones Coffee Company Coffee and Grounds & Hounds Coffee Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Grounds & Hounds Coffee Co. doesn’t also play in.
no top category Bones Coffee Company Coffee doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Bones Coffee Company Coffee is, Grounds & Hounds Coffee Co. is too.
no exclusive doors — everywhere Grounds & Hounds Coffee Co. is, Bones Coffee Company Coffee is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bones Coffee Company Coffee · Grounds & Hounds Coffee Co.
2 products in the catalog·8 products in the catalog
spans 1 category·spans 1 category · 2 subcategories
~0% average share on the shelves it competes on·~1% average share on the shelves it competes on