Lining them up…
Bones Coffee Company and Bones Coffee Company Coffee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Bones Coffee Company Coffee doesn’t also play in.
no top category Bones Coffee Company doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Bones Coffee Company is, Bones Coffee Company Coffee is too.
no exclusive doors — everywhere Bones Coffee Company Coffee is, Bones Coffee Company is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bones Coffee Company · Bones Coffee Company Coffee
11 products in the catalog·2 products in the catalog
spans 1 category · 2 subcategories·spans 1 category
~1% average share on the shelves it competes on·~0% average share on the shelves it competes on