Boost vs Muscle Milk · Bay Area shelf head-to-head
Boost and Muscle Milk, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Muscle Milk carries more Brand PowerMuscle Milk is in more Bay Area grocersMuscle Milk fields the deeper lineup
Boost
Muscle Milk
24
brand power
31
14
products
21
1
categories
1
3
grocers
6
$18.96
avg price
$13.95
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boost▭ Muscle Milk
Distribution · 30% of score13·25
B
carried in 3 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Boost
no top category Muscle Milk doesn’t also play in.
only Muscle Milk
no top category Boost doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Boost · 1
only Muscle Milk · 4
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boost · Muscle Milk