Brad's Plant Based vs Good Roots · Bay Area shelf head-to-head
Brad's Plant Based and Good Roots, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Brad's Plant Based
no top category Good Roots doesn’t also play in.
only Good Roots
no top category Brad's Plant Based doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Brad's Plant Based is, Good Roots is too.
no exclusive doors — everywhere Good Roots is, Brad's Plant Based is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Brad's Plant Based · Good Roots