Bush's Best vs Westbrae Natural · Bay Area shelf head-to-head
Bush's Best and Westbrae Natural, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Westbrae Natural is in more Bay Area grocersBush's Best fields the deeper lineupWestbrae Natural sits further up the premium end
Bush's Best
Westbrae Natural
49
brand power
45
25
products
15
1
categories
2
4
subcategories
9
13
grocers
15
20.2¢
price per oz
29.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bush's Best▭ Westbrae Natural
Distribution · 30% of score54·63
carried in 13 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bush's Best
no top category Westbrae Natural doesn’t also play in.
only Westbrae Natural
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bush's Best · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bush's Best · Westbrae Natural
