C4 vs Monster · Bay Area shelf head-to-head
C4 and Monster, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Monster carries more Brand PowerMonster is in more Bay Area grocersMonster fields the deeper lineup
C4
Monster
9
brand power
33
2
products
16
1
categories
1
1
grocers
4
$2.99
avg price
$11.98
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ C4▭ Monster
Distribution · 30% of score4·17
C
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only C4
no top category Monster doesn’t also play in.
only Monster
no top category C4 doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only C4 · 0
no exclusive doors — everywhere C4 is, Monster is too.
only Monster · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: C4 · Monster