C4 vs Rockstar · Bay Area shelf head-to-head
C4 and Rockstar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rockstar carries more Brand PowerRockstar is in more Bay Area grocersRockstar fields the deeper lineup
C4
Rockstar
9
brand power
26
2
products
16
1
categories
1
1
grocers
7
$2.99
avg price
$3.96
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ C4▭ Rockstar
Distribution · 30% of score4·29
C
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only C4
no top category Rockstar doesn’t also play in.
only Rockstar
no top category C4 doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only C4 · 0
no exclusive doors — everywhere C4 is, Rockstar is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: C4 · Rockstar