Cacoco vs Swiss Miss · Bay Area shelf head-to-head
Cacoco and Swiss Miss, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Swiss Miss carries more Brand PowerSwiss Miss is in more Bay Area grocersSwiss Miss fields the deeper lineupCacoco sits further up the premium end
Cacoco
Swiss Miss
18
brand power
35
5
products
8
1
categories
2
2
grocers
8
$2.46
price per oz
29.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cacoco▭ Swiss Miss
Distribution · 30% of score8·33
C
S
carried in 2 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score34·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cacoco
no top category Swiss Miss doesn’t also play in.
only Swiss Miss
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cacoco · Swiss Miss
