Cafés De Cuba vs Blue Bottle · Bay Area shelf head-to-head
Cafés De Cuba and Blue Bottle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Bottle carries more Brand PowerBlue Bottle is in more Bay Area grocersBlue Bottle fields the deeper lineupCafés De Cuba sits further up the premium end
Cafés De Cuba
Blue Bottle
9
brand power
39
2
products
10
1
categories
1
1
subcategories
2
1
grocers
16
$24.19
avg price
$14.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cafés De Cuba▭ Blue Bottle
Distribution · 30% of score4·67
C
carried in 1 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cafés De Cuba
no top category Blue Bottle doesn’t also play in.
only Blue Bottle
no top category Cafés De Cuba doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cafés De Cuba · 0
no exclusive doors — everywhere Cafés De Cuba is, Blue Bottle is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cafés De Cuba · Blue Bottle