Calidad Beer vs Firestone · Bay Area shelf head-to-head
Calidad Beer and Firestone, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Firestone carries more Brand PowerFirestone is in more Bay Area grocersCalidad Beer sits further up the premium end
Calidad Beer
Firestone
9
brand power
18
2
products
4
1
categories
2
2
grocers
3
$3.09
avg price
$13.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Calidad Beer▭ Firestone
Distribution · 30% of score8·13
C
F
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score15·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Calidad Beer
no top category Firestone doesn’t also play in.
only Firestone
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Calidad Beer · 1
only Firestone · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Calidad Beer · Firestone