Capri Sun vs Lakewood Organic Nurture · Bay Area shelf head-to-head
Capri Sun and Lakewood Organic Nurture, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Capri Sun carries more Brand PowerCapri Sun is in more Bay Area grocersCapri Sun fields the deeper lineup
Capri Sun
Lakewood Organic Nurture
37
brand power
16
22
products
3
4
categories
2
6
subcategories
3
8
grocers
2
$6.75
avg price
$13.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Capri Sun▭ Lakewood Organic Nurture
Distribution · 30% of score33·8
C
L
carried in 8 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score84·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Capri Sun
only Lakewood Organic Nurture
no top category Capri Sun doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Capri Sun · 7
only Lakewood Organic Nurture · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Capri Sun · Lakewood Organic Nurture