Capri Sun vs Wet Hydration · Bay Area shelf head-to-head
Capri Sun and Wet Hydration, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Capri Sun carries more Brand PowerCapri Sun is in more Bay Area grocersCapri Sun fields the deeper lineupWet Hydration sits further up the premium end
Capri Sun
Wet Hydration
37
brand power
16
22
products
3
4
categories
3
8
grocers
2
9.5¢
price per fl oz
26.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Capri Sun▭ Wet Hydration
Distribution · 30% of score33·8
C
W
carried in 8 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score84·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Capri Sun
only Wet Hydration
no top category Capri Sun doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Capri Sun · 8
only Wet Hydration · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Capri Sun · Wet Hydration
