Carlo vs Pricklee Natural Hydration · Bay Area shelf head-to-head
Carlo and Pricklee Natural Hydration, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pricklee Natural Hydration carries more Brand PowerPricklee Natural Hydration is in more Bay Area grocersPricklee Natural Hydration fields the deeper lineupCarlo sits further up the premium end
Carlo
Pricklee Natural Hydration
12
brand power
23
2
products
5
1
categories
1
2
grocers
5
$5.04
avg price
$3.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Carlo▭ Pricklee Natural Hydration
Distribution · 30% of score8·21
C
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Carlo
no top category Pricklee Natural Hydration doesn’t also play in.
only Pricklee Natural Hydration
no top category Carlo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Carlo · 0
no exclusive doors — everywhere Carlo is, Pricklee Natural Hydration is too.
only Pricklee Natural Hydration · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: Carlo · Pricklee Natural Hydration