Carlo vs Shine Water · Bay Area shelf head-to-head
Carlo and Shine Water, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Carlo
no top category Shine Water doesn’t also play in.
only Shine Water
no top category Carlo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Carlo is, Shine Water is too.
no exclusive doors — everywhere Shine Water is, Carlo is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Carlo · Shine Water