Lining them up…
Carnation Breakfast Essentials and Ener-d, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 2 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Ener-d doesn’t also play in.
no top category Carnation Breakfast Essentials doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Carnation Breakfast Essentials · Ener-d
2 products in the catalog·1 product in the catalog
spans 1 category·spans 1 category
~2% average share on the shelves it competes on·~1% average share on the shelves it competes on