Carr's vs Inés Rosales · Bay Area shelf head-to-head
Carr's and Inés Rosales, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Carr's carries more Brand PowerCarr's is in more Bay Area grocersCarr's fields the deeper lineup
Carr's
Inés Rosales
30
brand power
12
10
products
2
1
categories
1
11
grocers
4
$1.54
price per oz
$1.26
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Carr's▭ Inés Rosales
Distribution · 30% of score46·17
C
I
carried in 11 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score57·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Carr's
no top category Inés Rosales doesn’t also play in.
only Inés Rosales
no top category Carr's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Carr's · Inés Rosales